{"id":957,"date":"2025-09-18T10:10:26","date_gmt":"2025-09-18T09:10:26","guid":{"rendered":"http:\/\/equaflor.com\/about-us\/"},"modified":"2026-08-13T08:40:59","modified_gmt":"2026-08-13T07:40:59","slug":"about-us","status":"publish","type":"page","link":"https:\/\/equaflor.com\/en\/about-us\/","title":{"rendered":"About us<br\/>"},"content":{"rendered":"<section data-theme-section=\"dark\" data-bg-section=\"geen\" class=\"section__wrapper subpage-hero\">\n\t<div class=\"section__background\">\n\n\t<\/div>\n\t<div class=\"section__container\">\n\t\t<div class=\"row align-center\">\n\n\t\t\t<div class=\"col-12 col-md-5 col-offset-md-1 mb-4 z-index-99\">\n\t\t\t\t<nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M11.5605 4.52381L7.76801 0.730813C7.29863 0.262808 6.66284 0 6.00001 0C5.33718 0 4.70139 0.262808 4.23201 0.730813L0.439506 4.52381C0.299719 4.66271 0.188891 4.82796 0.113447 5.01001C0.0380036 5.19205 -0.0005552 5.38726 6.03974e-06 5.58431V10.4928C6.03974e-06 10.8906 0.158041 11.2722 0.439346 11.5535C0.720651 11.8348 1.10218 11.9928 1.50001 11.9928H10.5C10.8978 11.9928 11.2794 11.8348 11.5607 11.5535C11.842 11.2722 12 10.8906 12 10.4928V5.58431C12.0006 5.38726 11.962 5.19205 11.8866 5.01001C11.8111 4.82796 11.7003 4.66271 11.5605 4.52381V4.52381ZM7.50001 10.9928H4.50001V9.02581C4.50001 8.62799 4.65804 8.24646 4.93935 7.96515C5.22065 7.68385 5.60218 7.52581 6.00001 7.52581C6.39783 7.52581 6.77936 7.68385 7.06067 7.96515C7.34197 8.24646 7.50001 8.62799 7.50001 9.02581V10.9928ZM11 10.4928C11 10.6254 10.9473 10.7526 10.8536 10.8464C10.7598 10.9401 10.6326 10.9928 10.5 10.9928H8.50001V9.02581C8.50001 8.36277 8.23662 7.72689 7.76777 7.25805C7.29893 6.78921 6.66305 6.52581 6.00001 6.52581C5.33697 6.52581 4.70108 6.78921 4.23224 7.25805C3.7634 7.72689 3.50001 8.36277 3.50001 9.02581V10.9928H1.50001C1.3674 10.9928 1.24022 10.9401 1.14645 10.8464C1.05268 10.7526 1.00001 10.6254 1.00001 10.4928V5.58431C1.00047 5.4518 1.0531 5.32481 1.14651 5.23081L4.93901 1.43931C5.22086 1.15878 5.60234 1.00128 6.00001 1.00128C6.39767 1.00128 6.77916 1.15878 7.06101 1.43931L10.8535 5.23231C10.9465 5.32594 10.9992 5.45232 11 5.58431V10.4928Z\" fill=\"white\"\/><\/svg><\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav>\n\t\t\t\t<h1 class=\"text-bleed\">Equaflor is your partner in international flower import<\/h1>\n\t\t\t\t<p class=\"w-47 mt-3 mb-3\">\n\t\t\t\t\tEquaflor is a compact and experienced import company specializing in cut flowers from South America. With a strong network of growers and personal guidance, we support wholesalers exporters. We work with short lines of communication, think along with you and keep a grip on the entire import process.  \n\t\t\t\t<\/p>\n\t\t\t\t<div class=\"button__row gap-2 flex-h align-center\">\n\t\t\t\t\t\t\t\t\t\t\t<a\n\t\tclass=\"btn-primary btn-md\" href=\"http:\/\/equaflor.com\/en\/become-a-customer\/\" target=\"_self\" 0=\"data-magnetic-strength\">\n\t\t<span>Contact us&lt;br\/&gt;<\/span>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<div class=\"image-mask\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-scroll data-scroll-speed=\"-.2\" src=\"https:\/\/equaflor.com\/wp-content\/uploads\/2026\/04\/PurpleMoon_Lavender_12St_X.webp\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div  class=\"element__wrapper mirror hero-sub-element\"\n\tdata-position=\"left bottom\">\n\t<div class=\"element__container\">\n\t\t\t\t\t<svg width=\"769\" height=\"769\" viewBox=\"0 0 769 769\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path\n\t\t\t\t\td=\"M208.94 735.601C305.981 735.601 384.69 656.943 384.69 559.851C384.69 462.759 463.348 384.101 560.44 384.101C657.533 384.101 736.19 305.443 736.19 208.351C736.19 111.259 657.481 32.601 560.44 32.601C463.399 32.601 384.69 111.31 384.69 208.351C384.69 305.392 305.981 384.101 208.94 384.101C111.9 384.101 33.1904 462.81 33.1904 559.851C33.1904 656.892 111.848 735.601 208.94 735.601Z\"\n\t\t\t\t\tstroke=\"url(#paint0_linear_146_71)\" stroke-width=\"65\" stroke-miterlimit=\"10\" \/>\n\t\t\t\t<defs>\n\t\t\t\t\t<linearGradient id=\"paint0_linear_146_71\" x1=\"245.793\" y1=\"143.537\" x2=\"523.571\" y2=\"624.648\"\n\t\t\t\t\t\tgradientUnits=\"userSpaceOnUse\">\n\t\t\t\t\t\t<stop class=\"dark\" stop-color=\"#1C2F50\" \/>\n\t\t\t\t\t\t<stop offset=\"1\" stop-color=\"var(--color-site)\" \/>\n\t\t\t\t\t<\/linearGradient>\n\t\t\t\t<\/defs>\n\t\t\t<\/svg>\n\t\t\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/section>\n<main>\n\n\t\n<section class=\"section__wrapper background-none pb-4\" data-theme-section=light data-bg-section=none >\n\t<div class=\"section__container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-8 col-offset-md-1\">\n\t\t\t\t<div class=\"quote \">\n\t<div class=\"quote__content\">\n\n\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"section__wrapper background-none pt-1\" data-theme-section=light data-bg-section=none >\n\t\t<div class=\"section__container\">\n\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-md-4 col-offset-md-1\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-5 col-offset-md-6\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n<section id=\"grote-slider\" class=\"section__wrapper background-none\" data-theme-section=light data-bg-section=none data-divider=bottom >\n\t<div class=\"section__container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 mb-2 col-sm-10 col-offset-sm-1\" data-sticky>\n\t\t\t\t<div class=\"slider-header\">\n\t\t\t\t\t<h2>From pioneering to established import partner<\/h2>\n\t\t\t\t\t<div class=\"slider-navigation flex-h gap-2\">\n\t<button data-magnetic-strength=\"10\" data-slider-prev>\n\t\t<svg width=\"14\" height=\"12\" viewBox=\"0 0 14 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<path\n\t\t\t\td=\"M14 6.00006C13.9951 5.47396 13.7832 4.97096 13.41 4.60007L9.12 0.30007C8.93264 0.113819 8.67919 0.00927734 8.415 0.00927734C8.15081 0.00927734 7.89736 0.113819 7.71 0.30007C7.61627 0.393033 7.54188 0.503634 7.49111 0.625493C7.44034 0.747352 7.4142 0.878057 7.4142 1.01007C7.4142 1.14208 7.44034 1.27279 7.49111 1.39465C7.54188 1.5165 7.61627 1.62711 7.71 1.72007L11 5.00006H1C0.734784 5.00006 0.48043 5.10542 0.292893 5.29296C0.105357 5.48049 0 5.73485 0 6.00006C0 6.26528 0.105357 6.51963 0.292893 6.70717C0.48043 6.89471 0.734784 7.00006 1 7.00006H11L7.71 10.2901C7.5217 10.477 7.41538 10.7312 7.41444 10.9965C7.41351 11.2619 7.51802 11.5168 7.705 11.7051C7.89198 11.8934 8.1461 11.9997 8.41146 12.0006C8.67683 12.0016 8.9317 11.897 9.12 11.7101L13.41 7.41006C13.7856 7.03671 13.9978 6.52964 14 6.00006Z\"\n\t\t\t\tfill=\"white\" \/>\n\t\t<\/svg>\n\n\t<\/button>\n\t\t\t<div class=\"slider-navigation-items\">\n\t\t\t<div class=\"slider-navigation-inner\">\n\t\t\t\t\t\t\t\t\t<a href=\"#slider-item-0\" class=\"tag\" data-slider-item=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe beginning\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"#slider-item-1\" class=\"tag\" data-slider-item=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAccumulated reputation\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"#slider-item-2\" class=\"tag\" data-slider-item=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tStrategic focus\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"#slider-item-3\" class=\"tag\" data-slider-item=\"3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tGrowth &amp; Development\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<button data-magnetic-strength=\"10\" data-slider-next>\n\t\t<svg width=\"14\" height=\"12\" viewBox=\"0 0 14 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<path\n\t\t\t\td=\"M14 6.00006C13.9951 5.47396 13.7832 4.97096 13.41 4.60007L9.12 0.30007C8.93264 0.113819 8.67919 0.00927734 8.415 0.00927734C8.15081 0.00927734 7.89736 0.113819 7.71 0.30007C7.61627 0.393033 7.54188 0.503634 7.49111 0.625493C7.44034 0.747352 7.4142 0.878057 7.4142 1.01007C7.4142 1.14208 7.44034 1.27279 7.49111 1.39465C7.54188 1.5165 7.61627 1.62711 7.71 1.72007L11 5.00006H1C0.734784 5.00006 0.48043 5.10542 0.292893 5.29296C0.105357 5.48049 0 5.73485 0 6.00006C0 6.26528 0.105357 6.51963 0.292893 6.70717C0.48043 6.89471 0.734784 7.00006 1 7.00006H11L7.71 10.2901C7.5217 10.477 7.41538 10.7312 7.41444 10.9965C7.41351 11.2619 7.51802 11.5168 7.705 11.7051C7.89198 11.8934 8.1461 11.9997 8.41146 12.0006C8.67683 12.0016 8.9317 11.897 9.12 11.7101L13.41 7.41006C13.7856 7.03671 13.9978 6.52964 14 6.00006Z\"\n\t\t\t\tfill=\"white\" \/>\n\t\t<\/svg>\n\n\t<\/button>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"slider-wrapper col-12\">\n\t\t\t\t<div class=\"slider-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"slider-item-0\" class=\"slider-item is-active\">\n\t\t\t\t\t\t\t<div class=\"slider-item-content\">\n\t\t\t\t\t\t\t\t<span class=\"tag\">The beginning<\/span>\n\t\t\t\t\t\t\t\t<h3 class=\"mb-2 mt-2\">More than 25 years ago, pioneering began<\/h3>\n\t\t\t\t\t\t\t\t<p>More than 25 years ago, the idea arose to import high-quality cut flowers from South America and market them in the Netherlands. What was pioneering then still forms the foundation of Equaflor today.&lt;br\/&gt; <\/p>\n\t\t\t\t\t\t\t\t<span aria-hidden=\"true\" class=\"tag\">The beginning<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"slider-item-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/equaflor.com\/wp-content\/uploads\/2026\/04\/Afbeelding-van-WhatsApp-op-2025-10-16-om-16.07.32_9389cdcf.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"slider-item-1\" class=\"slider-item \">\n\t\t\t\t\t\t\t<div class=\"slider-item-content\">\n\t\t\t\t\t\t\t\t<span class=\"tag\">Accumulated reputation<\/span>\n\t\t\t\t\t\t\t\t<h3 class=\"mb-2 mt-2\">A reliable partner on both sides of the ocean<\/h3>\n\t\t\t\t\t\t\t\t<p>Thanks to a long track record and long-term relationships, Equaflor is known as a reliable partner for both traders and producers. Not only in the Netherlands, but also in South America.&lt;br\/&gt; <\/p>\n\t\t\t\t\t\t\t\t<span aria-hidden=\"true\" class=\"tag\">Accumulated reputation<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"slider-item-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/equaflor.com\/wp-content\/uploads\/2026\/04\/12.jpg.webp\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"slider-item-2\" class=\"slider-item \">\n\t\t\t\t\t\t\t<div class=\"slider-item-content\">\n\t\t\t\t\t\t\t\t<span class=\"tag\">Strategic focus<\/span>\n\t\t\t\t\t\t\t\t<h3 class=\"mb-2 mt-2\">From global distribution to targeted import<\/h3>\n\t\t\t\t\t\t\t\t<p>Where flowers used to find their way directly to North America and Europe, the focus is now entirely on import from South America to the Netherlands. From here, the flowers are further distributed worldwide by our customers.&lt;br\/&gt; <\/p>\n\t\t\t\t\t\t\t\t<span aria-hidden=\"true\" class=\"tag\">Strategic focus<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"slider-item-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/equaflor.com\/wp-content\/uploads\/2025\/09\/Florentis-41.webp\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"slider-item-3\" class=\"slider-item \">\n\t\t\t\t\t\t\t<div class=\"slider-item-content\">\n\t\t\t\t\t\t\t\t<span class=\"tag\">Growth &amp; Development<\/span>\n\t\t\t\t\t\t\t\t<h3 class=\"mb-2 mt-2\">A wider range and additional service<\/h3>\n\t\t\t\t\t\t\t\t<p>In addition to and Carnations, Roses, Hydrangeas and other flowers have also been added to the range in recent years.&lt;br\/&gt; <\/p>\n\t\t\t\t\t\t\t\t<span aria-hidden=\"true\" class=\"tag\">Growth &amp; Development<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"slider-item-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/equaflor.com\/wp-content\/uploads\/2026\/04\/83D40680-D71A-4253-AFF3-1B05D8B7DBFA.webp\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"section__wrapper background-white\" data-theme-section=light data-bg-section=white >\n\t\t<div class=\"section__container\">\n\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-12 col-offset-md-1 col-md-11 w-64 mb-3\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\tWhat we do, we do well. Every single day. \n\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-12 col-md-4 col-offset-md-1\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-5 col-offset-md-6\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n<section class=\"section__wrapper background-none\" data-theme-section=light data-bg-section=none data-divider=top data-divider-text-color=reverse >\n\t<div class=\"section__container\">\n\t\t<div class=\"row\">\n\t\t\t<div divider-target class=\"col-12 col-md-6 col-offset-md-1\">\n\t\t\t\t<h2 class=\"w-45\">The people behind your order<\/h2>\n\t\t\t<\/div>\n\t\t\t<div divider-target class=\"col-12 col-md-4\">\n\t\t\t\t<div class=\"text-wrapper\">\n\t\t\t\t\t<p>Whether it&#8217;s purchasing, planning, transport or customer contact, with us you work with people who know what they are doing. No complicated structures, but short lines, fixed faces and a down-to-earth approach. We are committed to making it as easy as possible for you every day.  <\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"row mt-3-5 mt-xs-2\">\n\t\t\t<div class=\"col-12 col-md-10 col-offset-md-1\">\n\t\t\t\t<div class=\"teamleden-container grid-3 gap-1-5 row-gap-3-5\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"team-member\">\n\t\t\t\t\t\t\t<div class=\"team-member__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/equaflor.com\/wp-content\/uploads\/2026\/05\/IMG_0580-1-768x1024.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/equaflor.com\/wp-content\/uploads\/2026\/05\/IMG_0580-1-768x1024.webp 768w, https:\/\/equaflor.com\/wp-content\/uploads\/2026\/05\/IMG_0580-1-225x300.webp 225w, https:\/\/equaflor.com\/wp-content\/uploads\/2026\/05\/IMG_0580-1-1152x1536.webp 1152w, https:\/\/equaflor.com\/wp-content\/uploads\/2026\/05\/IMG_0580-1-1536x2048.webp 1536w, https:\/\/equaflor.com\/wp-content\/uploads\/2026\/05\/IMG_0580-1.webp 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"team-member__content\">\n\t\t\t\t\t\t\t\t<h3 class=\"h5-size\">Jan Spaargaren<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"mb-1\">Verkoop\/inkoop<\/p>\n\t\t\t\t\t\t\t\t<a href=\"mailto:jan@equaflor.com\">jan@equaflor.com<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"team-member\">\n\t\t\t\t\t\t\t<div class=\"team-member__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/equaflor.com\/wp-content\/uploads\/2026\/05\/d6246a23-785c-4d0f-b6f9-536ea7513226.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"team-member__content\">\n\t\t\t\t\t\t\t\t<h3 class=\"h5-size\">Leon de Mooij<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"mb-1\">Verkoop<\/p>\n\t\t\t\t\t\t\t\t<a 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